Key Tips to Plan Your Marketing Strategy for The Year

If you are uncertain about navigating your business in 2023, you are probably not the only business stuck in this corner.

Content marketing is constantly evolving, and the marketing strategies of last year may not be well-tailored to suit the dynamic marketing landscape in a digital world. This article will provide you with marketing data that you can incorporate into your 2023 marketing strategy.


1. Video Content Marketing: Content marketing is the king of marketing nowadays.

“The average person views over 100 minutes of video per day.”  –, 2022

This includes all kinds of videos, ranging from music videos to movie trailers to DIY videos and influencer content. This presents a fertile opportunity for businesses to reach consumers online via videos.

So, why video content marketing? Videos are a great way to show your target consumers why your product or service is exactly what they are looking for.

Videos are also useful tools that can be shared across all marketing platforms to generate leads for websites while also increasing brand awareness and credibility.


2. Illustrative storytelling is a powerful marketing tool in 2023.

You are 65% more likely to retain information from visuals than from reading or hearing.”

Now more than ever, whichever industry you find yourself in grows a tad more competitive every day; it takes effective marketing skills to position your business and succeed or fail at it. Text-based content marketing is not enough.

Visuals and illustrations pack more persuasive storytelling elements than text-only content. Illustrations can make complex ideas simpler and create brand retention in the minds of the individuals who see them. A good illustration narrates a story, identifying customer needs and how the product or service’s features will cater to those needs. Audiences would prefer to receive messages that are simple and engaging, and an illustrative storytelling technique with the right blend of textual content might just be the right approach a marketer can employ to increase their customer base.


3. Blog Marketing is a key tool to communicate with your customers.

“Businesses that blog generate an average of 67% more leads than those that don’t.” –, 2020

Blogging has evolved from expressing thoughts on news and politics, food, music, and fads to businesses using the medium to directly reach their customers, creating business-customer relationships, and retaining customer loyalty in a conventional conversational manner.

Blogging is a powerful content marketing tool, allowing businesses to engage their target audience by communicating what is interesting in the product or service they are selling. The future of blogs has businesses personalizing the medium to suit every customer to improve the platform’s user experience and interaction. Blogs with links to multiple landing sites to a business’ website are deemed by customers to be more trustworthy than blogs without. In addition to generating leads, blogs can help your target market become more familiar with your brand, on the plus side being just as effective and cost-beneficial in marketing your products and services than traditional advertisements.


4. Audience Segmentation is the first key to understanding how to craft marketing communications to your customer segments.

“Segmentation makes companies 130% more likely to know their customers’ motivations and 60% more likely to understand their concerns and challenges, which directly translates to increased lead generation and revenue goals.” – – 2022

Market segmentation is done Segmentation is essential to identifying your target customers and fashioning up personalized marketing tactics, and identifying untapped market opportunities. It not only saves time and resources that would otherwise be wasted on an audience that does not fit your company’s target profile. Segmentation helps businesses to address customers’ personas’ needs efficiently, which allows you to respond to their needs in real-time which morphs into increasing leads and maximizing revenue.


5. Facebook – The king of social media.

Credit: Hootsuite

“As of October 2022, there were over 4.74 billion active social media users around the world” –, 2022

Meta’s Facebook remains the network with the most active users in 2022. With almost 3 billion active users, it shows that two-thirds of social media users across the world are active users of Facebook.

“Facebook reigns as the king of social media with over 2.93 billion active users in 2022.” – Hootsuite, 2022

Businesses are strategically leveraging on the increasing number of social media users, embracing the power of online networks to significantly boost their leads and revenue.

Before commencing with your social media marketing strategy for your business, focus on the platform where you can reach a wider scope of your target audience. While the average Facebook user spends an hour per day on the platform (Hootsuite, 2022), leveraging running ads on the Marketplace to expand your potential customer base should be a no-brainer. But of course, don’t advertise for advertising’s sake, pay attention to your segmented target market – it’s essential!