Content Marketing

Content Marketing - Origin8

1664

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introduction

You need to dig for the real facts about the product and find the real reason why people would want to buy it.

You should also have a very clear understanding of the reason for the advertising.

You need a pure strategy which will help to develop the single-minded selling proposition of the ad/campaign.

Communication should follow the principles of relevance, surprise and reward. This cannot be achieved without the right preparation.

“Great Copy inspires creativity!”

why us

You need to dig for the real facts about the product and find the real reason why people would want to buy it.

SERVICES

idea generation

Brand reputation is having strong and superior asset which benefits the company in terms of loyalty and stability of future sales. Also, brand reputation is the customer’s perception about the company and further impacts the customer’s trust about the organisation.

Every corporate organisation needs to build a strong brand reputation. Currently, Insurance companies need to continue to build their brand reputation to attract more customers. Brand reputation plays a key role in developing the company’s visibility and market position.

Furthermore, building a strong brand reputation helps in making a difference in product and service through recognition and perception. Building brand reputation is done using online and offline communication platforms. Brand Reputation Building involves building strong value proposition for the organisation’s products and service as well as strong brand image to meet customer’s expectations.

concept development

Corporate Social Value

Corporate Social Value (CSV) are organisational policies aimed at improving company results and subsequently benefiting shareholders and stakeholders through a balanced relationship. CSV focuses on societal and economic connections for mutual benefit. CSV is key for mining and oil firms due to the impact of their operations on communities and the environment.

It helps companies satisfy the demands and expectations of society and stakeholders and also responsible for solving issues related to their business operations. This is done in selected communities and promoted online and offline in line with the organisation’s policies for enhanced brand image and reputation. CSV is done through development of company policies and programs aimed at increasing market share and volume.

BENEFITS

Ideation

Refreshed brand voice
Affords opportunity for redirection
Allows better engagement with target
Improves your ROI in the long term.

copywriting

Gives you brand another creative avenue to communicate with target.
If properly done, holds target’s interest for your brand.
Provides the brand with a platform to explain the creative direction in a succinct way.