INTRODUCTION
Public Relations (PR) is critical in building and managing the relationship between an organisation and its public. It involves creating relevant content and sharing with segmented target audience through the right channel to build mutually beneficial relations. There are different PR services and at Origin8, we offer variety of them. Below are key services we offer among others.
DIGITAL PUBLIC RELATIONS
- Digital Public Relations is using online platforms to reach wide range of target audience and build online brand reputation. Digital PR is needed by Corporate Organisations such as insurance companies to continue to build their reputation online.
- Digital PR can increase website visits significantly. It can further lead to discovery of valuable content as well as gain more ranking from search engines. Additionally, it helps in digital marketing and managing brand reputation online. Digital PR will help build and manage brand reputation virtually in support of the traditional marketing activities.
- Digital PR is usually executed using online communication channels including social media and corporate websites. This is done through development of tailor-made content using text and visuals. It is further promoted on digital platforms such as social media handles and company website.
BRAND REPUTATION MANAGEMENT
- Brand reputation is having strong and superior asset which benefits the company in terms of loyalty and stability of future sales. Also, brand reputation is the customer’s perception about the company and further impacts the customer’s trust about the organisation.
- Every corporate organisation needs to build a strong brand reputation. Currently, Insurance companies need to continue to build their brand reputation to attract more customers. Brand reputation plays a key role in developing the company’s visibility and market position.
- Furthermore, building a strong brand reputation helps in making a difference in product and service through recognition and perception. Building brand reputation is done using online and offline communication platforms. Brand Reputation Building involves building strong value proposition for the organisation’s products and service as well as strong brand image to meet customer’s expectations.
CORPORATE SOCIAL VALUE (CSV)
- Corporate Social Value (CSV) are organisational policies aimed at improving company results and subsequently benefiting shareholders and stakeholders through a balanced relationship. CSV focuses on societal and economic connections for mutual benefit. CSV is key for mining and oil firms due to the impact of their operations on communities and the environment.
- It helps companies satisfy the demands and expectations of society and stakeholders and also responsible for solving issues related to their business operations. This is done in selected communities and promoted online and offline in line with the organisation’s policies for enhanced brand image and reputation. CSV is done through development of company policies and programs aimed at increasing market share and volume.
PUBLIC RELATIONS SERVICES
