INTRODUCTION
There is always a temptation to head straight into a project by immediately thinking of clever concepts. But it’s of no use being clever with the way you say your message if it isn’t the right message.
- You need to dig for the real facts about the product and find the real reason why people would want to buy it.
- You should also have a very clear understanding of the reason for the advertising.
- You need a pure strategy which will help to develop the single-minded selling proposition of the ad/campaign.
Communication should follow the principles of relevance, surprise and reward. This cannot be achieved without the right preparation.
“Great Copy inspires creativity!”
CORPORATE SOCIAL VALUE
- Corporate Social Value (CSV) are organisational policies aimed at improving company results and subsequently benefiting shareholders and stakeholders through a balanced relationship. CSV focuses on societal and economic connections for mutual benefit. CSV is key for mining and oil firms due to the impact of their operations on communities and the environment.
- It helps companies satisfy the demands and expectations of society and stakeholders and also responsible for solving issues related to their business operations. This is done in selected communities and promoted online and offline in line with the organisation’s policies for enhanced brand image and reputation. CSV is done through development of company policies and programs aimed at increasing market share and volume.
Content Marketing Process
BENEFITS
There is always a temptation to head straight into a project by immediately thinking of clever concepts. But it’s of no use being clever with the way you say your message if it isn’t the right message.
IDEATION
- Refreshed brand voice
- Affords opportunity for redirection
- Allows better engagement with target
- Improves your ROI in the long term.
Copywriting
- Gives you brand another creative avenue to communicate with target.
- If properly done, holds target’s interest for your brand.
- Provides the brand with a platform to explain the creative direction in a succinct way.