There is always a temptation to head straight into a project by immediately thinking of clever concepts. But it’s of no use being clever with the way you say your message if it isn’t the right message.
You need to dig for the real facts about the product and find the real reason why people would want to buy it.
You should also have a very clear understanding of the reason for the advertising.
You need a pure strategy which will help to develop the single-minded selling proposition of the ad/campaign.
Communication should follow the principles of relevance, surprise and reward. This cannot be achieved without the right preparation.
There is always a temptation to head straight into a project by immediately thinking of clever concepts. But it’s of no use being clever with the way you say your message if it isn’t the right message.
IDEATION
Refreshed brand voice
Affords opportunity for redirection
Allows better engagement with target
Improves your ROI in the long term.
Copywriting
Gives you brand another creative avenue to communicate with target.
If properly done, holds target’s interest for your brand.
Provides the brand with a platform to explain the creative direction in a succinct way.
