Green Label Campaign

The Ghana Green Label Scheme is the Government of Ghana’s response to growing consumer demands for safe food production in an environmentally sustainable way.

In November 2018, Ghana Green Label launched the “Go for Green” Campaign to generate Top of Mind Awareness for the brand and also to position Green Label as the household name for quality, safe fruits and vegetables production and distribution in Ghana.

Having this in mind, Agency developed a campaign where fruits and vegetables tagged with “Green Label” as the healthier choice, driven by the bold statement “Go for Green”

Creatives were developed based on the big idea and disseminated on various communication platforms including social media, billboard, and print, website, flyer and activations.

ServicesArt Direction, DesignYear2019

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